Recently, our team had the incredible opportunity to attend the highly anticipated Salesforce World Tour events in both Washington, DC, and New York. These events brought together industry leaders, Salesforce enthusiasts, and technology enthusiasts from around the globe. With a plethora of insightful sessions and immersive experiences, the events left us inspired, informed, and eager to share our experiences. In this blog, we’ll delve into the key highlights of Salesforce World Tour DC and World Tour NY, and shed light on our favorite sessions, including “Meet the New Nonprofit Cloud.”
The Event Experience:
Salesforce World Tour events are known for their energetic and dynamic atmosphere, and this year’s DC and NY editions were no exception. The events provided a platform for attendees to learn about the latest Salesforce innovations, discover success stories, and network with like-minded professionals. The exhibition areas showcased cutting-edge solutions from Salesforce partners, giving attendees a firsthand look at how these technologies could transform their organizations. The vibrant and collaborative environment created an optimal setting for knowledge-sharing and fostering new connections.
One of our standout sessions was “Meet the New Nonprofit Cloud,” available on-demand on Salesforce+. This session unveiled Salesforce’s new vision for Nonprofit Cloud, a comprehensive solution that supports program management, case management, fundraising, grantmaking, outcomes, and marketing engagement. It highlighted the importance of collaboration, data-driven decision-making, and simplified measurement of outcomes. The new Nonprofit Cloud provides a new industry-based approach free of the burden of managed packages that facilitates greater cross-sector tooling and impact. We are incredibly excited about the innovations happening with the new Nonprofit Cloud and the opportunities it presents for nonprofits to drive greater impact. Visit Salesforce+ to watch this session and explore the full potential of Salesforce for your organization’s success.
“Introduction to Data Cloud for Nonprofits”
Nonprofit research organization Cold Spring Harbor Laboratory shared their marketing use case for Salesforce Data Cloud, where data from multiple systems was harmonized in order to leverage a single view of supporters to be solicited by email. For the Laboratory, various research departments had chosen their own unique systems and a larger change management initiative to consolidate all data in Salesforce had not been achieved – and in some cases would not be possible. This session shared how the use of Data Cloud allowed them to maintain a single “golden record” for their constituents in order to share a common view and speak in a common voice via an integrated, cohesive communications strategy.
The newly launched Data Cloud provides a unique solution for evolving data management requirements by organizations with a breadth of systems and data types. In this case, Data Cloud serves as the “data lake house” within a layer design with one or more data repositories. This architecture enables the synchronization of structured and unstructured data, making for faster access to timely unified data on which to take action, or from which to derive advanced cross-functional insights. We’re excited to explore with our clients other impact-oriented use cases for Data Cloud.
“How to Connect Your Data and Leverage AI with Service Cloud”
In this session, we gained valuable insights into the power of connecting data and leveraging artificial intelligence (AI) with Salesforce Service Cloud. The session emphasized the importance of providing exceptional client experiences and highlighted how Service Cloud’s AI capabilities can enhance efficiency and personalize interactions. We learned about the seamless integration of data from various sources and how AI-driven insights can empower organizations to make data-driven decisions and deliver proactive service. This session left us inspired to explore the possibilities of leveraging AI to optimize the nonprofit human services client experience where organizations are using Service Cloud to support call centers or other similar at-scale support use cases.
Some of our favorite sessions are available for you to watch on-demand on Salesforce+, a free streaming platform that offers a wealth of content, including sessions from events like Salesforce World Tour. Salesforce+ brings together thought leaders, experts, and professionals to share knowledge and insights on various topics. It’s an excellent resource for staying updated on the latest innovations and best practices. Visit Salesforce+ to explore the sessions and unlock the full potential of Salesforce for your organization’s success.
Salesforce World Tour DC and World Tour NY were truly remarkable events that had a profound impact on our team. The sessions we attended, such as “Meet the New Nonprofit Cloud,” “How to Connect Your Data and Leverage AI with Service Cloud,” and “Introduction to Data Cloud for Nonprofits,” delivered invaluable insights and inspiration. These sessions covered a wide range of topics, including leveraging data to drive program impact for nonprofits and understanding the power of the Data Cloud.
We strongly encourage you to experience the excitement for yourself by checking out the on-demand videos available on Salesforce+. Immerse yourself in the knowledge and expertise shared by industry leaders and learn about the groundbreaking innovations that can transform your organization.
Our Vice President of Business Development, Lisa Wallace, perfectly captured our sentiments when she expressed, “attending these events and witnessing the unveiling of the new Nonprofit Cloud in a public forum has only reinforced our passion for leveraging Salesforce solutions to create a significant impact for the nonprofits we serve.”
If you’re ready to explore the remarkable innovations of the new Nonprofit Cloud and discover the possibilities it holds for your organization, we invite you to contact us today. It’s time to embrace the extraordinary power of Salesforce and unlock new horizons for your organization’s success and mission. Let us help you make a difference in the world.